Ferrari has announced that Maurizio Arrivabene will become managing director of Gestione Sportiva and Scuderia Ferrari team boss, replacing Marco Mattiacci who has only been on the job for seven months.
Ferrari had a dismal season in 2014, ending the year without a win fore the first time since 1993. It finished fourth overall in the constructors standings, behind Mercedes, Red Bull and Williams. It also had a falling out with two-time world champion Fernando Alonso, who leaves the team after five years and will be replaced by Sebastian Vettel, who has four F1 titles in his pocket.
Arrivabene arrives from Philip Morris, which he joined in 1997 and was most recently the vice -president of consumer channel strategy and event marketing. Through his work at Marlboro he has been closely involved in the partnership with Ferrari both in Maranello and on the world’s racing circuits.
He has also represented all Formula One sponsors on the F1 Commission since 2010.
“We decided to appoint Maurizio Arrivabene because, at this historic moment in time for the Scuderia and for Formula 1, we need a person with a thorough understanding not just of Ferrari but also of the governance mechanisms and requirements of the sport,” said Ferrari Chairman Sergio Marchionne.
“Maurizio has a unique wealth of knowledge: he has been extremely close to the Scuderia for years and, as a member of the F1 Commission, is also keenly aware of the challenges we are facing. He has been a constant source of innovative ideas focused on revitalisation of Formula One. His managerial experience on a highly complex and closely regulated market is also of great importance, and will help him manage and motivate the team. I am delighted to have been able to secure his leadership for our racing activities”.
It is not known what is next for 15-year Ferrari veteran Mattiacci.